“You Who Came From The Stars,” starring Kim Soo Hyun and Jun Ji Hyun, was a big hit in China.
But “Pinocchio,” starring Lee Jong Suk and Park Shin Hye, is expected to become even bigger.
At least that’s the conclusion you can draw from the export price being paid for each of the episodes of the currently running drama.
Each episode is being sold for $280,000.
“You Who Came From the Stars,” which inspired a rush of trends in China, only sold for $35,000.
And while the price of exporting k-dramas has risen rapidly since then, even “My Lovable Girl” only earned $200,000 per episode.
To read the article, visit kdramastars.com.