Just within a month after its release, experts are noticing a negative vibe with regard to Jay Z’s newest acquisition, Tidal.
The new music streaming service, which was supported by some of the music scene’s biggest name, is at the same time being bashed by some of the industry’s main stays as well.
In a report by Rolling Stone, former CEO of Aspiro, parent company of tidal, Andy Chen left the picture with 25 other employees being laid off because of the change.
However, in a Business Insider report , major musicians in the scene have expressed how they think Tidal would fail and wouldn’t work in the long run.
Death Cab For Cutie frontman Ben Gibbard pointed out that Jay Z’s acquisition would fail miserably because of laying down too many major players complaining about not getting paid in other streaming services.
“I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid,” Gibbard said.
“That’s why this thing is going to fail miserably.” Marcus Mumford of the band Mumford and Sons were declined of an offer to join the list of A-listers in the lineup.
He however claimed that he had no intentions in joining or being affiliated with any services and further claimed that they just wanted to play their own music.
“We just want to play music, and I don’t want to align myself with Spotify, Beats, Tidal, or whatever,” Mumford said.
“We want people to listen to our music in their most comfortable way, and if they’re not up for paying for it, I don’t really care.” Another artist that doesn’t think the new service would be successful is Lily Allen.
She tweeted how she thinks people will still result to piracy even though this new service has been offered.
“I love Jay Z so much, but TIDAL is so expensive compared to other perfectly good streaming services,” Allen said in a tweet.
“He’s taken the biggest artists & made them exclusive to TIDAL (am i right in thinking this ?), people are going to swarm back to pirate sites in droves sending traffic to torrent sites.
Up and coming (not yet millionaires) artists are going to suffer as a result…
my concern is that Tidal may set emerging artists back.”