Victoria’s Secret Fashion Show 2014 performers put their best looks forward in a new behind the scenes video the fashion giant put up on YouTube.
Taylor Swift was recently announced as a headliner for this year’s Victoria’s Secret fashion show in London.
Female pop stars consistently make the best Victoria Secret fashion show musical guests.
The new video reveals that Victoria’s Secret has a billion-dollar strategy for casting their models.
The Victoria’s Secret Fashion show goes live in just 13 days.
Viewers will see the world’s most beautiful women hit the Victoria’s Secret runway at the lingerie brand’s yearly event.
The Victoria’s Secret casting news has been making headlines for the past few weeks.
Victoria’s Secret released behind-the-scenes footage of its casting process, two weeks after the lingerie brand announced the models for this year’s event.
Each model was given a “30-second” chance to hypnotize the New York-based casting directors.
“Every year it gets more competitive.
They’re all working out, so many of them are boxing, so many of them are doing Pilates,” said Victoria’s Secret’s chief marketing officer Ed Razek.
Brazilian model Daniela Braga seduced the casting panel with some sexy Samba.
Blanca Padilla, a model form Spain, said “Victoria’s Secret is all about the power of a woman, about attitude, about feeling confident, about feeling sexy, about feeling beautiful.” Executives at Victoria’s Secret look for one thing in their models who walk the runway sell $6.6 billion a year in underwear: The customers have to like the models.
Last year, Richard Habberley at DNA Model Management told Women’s Wear Daily “The merchants drive the decisions on the Angels.
They [Victoria’s Secret] try the girls out, and certain girls sell product.
They’re women that appeal to other women.
And they’re special because they never appear in men’s magazines.
Once you start to do that, they become threatening [to potential female customers].”