Stephen Colbert has yet to surge past his competitors in the late-night show ratings. According to the latest data, the “Late Show” has slipped further in the standing while Jimmy Fallon’s “Tonight Show” continues to enjoy the top spot.
In a report on Mediaite , it was mentioned that the show has slipped into the fourth spot, specifically during Thanksgiving week, just months after is big debut on late-night. That placed him behind Fallon, Jimmy Kimmel and Seth Meyers even though the latter doesn’t go head-to-head at all with his time slot.
According to The Wrap , meanwhile, while the latest weekly ratings show another slump for Colbert, the “Late Show” was apparently thriving this year compared to last year. In the numbers they cited from Nielsen, it appeared that Colbert has averaged a “0.86 rating” from those aged 18-49. The show also has had a total of 3.5 million total viewers since launching in September.
Fallon, on the other hand, continue to win. He has been on the top spot for several weeks and has a “1.14 rating” from the same demographic. The “Tonight Show” also reportedly has four million viewers.
Despite the difference in the numbers with Jimmy Fallon’s “Tonight Show,” CBS was apparently not getting worried at all for Stephen Colbert and the “Late Show.”
As reported by Variety , the “Late Show” reportedly plan to take advantage of people who catch-up watching Colbert from the Digital Video Recorder or DVR.
“The late-night picture is one where everyone’s number-one competitor is the play-back of primetime series,” CBS Corp.’s chief research officer David Poltrack explained to the source above. “It’s not like back in the 1990s, when [David] Letterman and [Jay] Leno went head to head.”
“The show can be very successful and very profitable without having to worry about Fallon and/or Kimmel,” he also said Stephen Colbert’s “Late Show” amid Jimmy Fallon’s “Tonight Show” reign. “As long as he can hold on to that audience, he doesn’t have to win the numbers(game).”