Shakira’s hips don’t lie and her teeth are blindingly white.
The ‘Hips Don’t Lie” singer was named The Global Brand ambassador for 3D White Whitestrips.
Multi-platinum artist and GRAMMY award-winning star Shakira announced the launch of 3D White Whitestrips in Europe.
The 3D White Whitestrips will change the whitening habits of consumers around Europe from July 2015 onwards.
3D White Whitestrips will launch initially in Poland, UK, Spain and Portugal with plans for wider roll out from 2016.
“We are excited to announce the launch of 3D White Whitestrips in Europe,” P&G Oral Care’s Global Marketing Director Stephen Squire said in a statement.
“3D White is committed to pioneering new whitening technology and Whitestrips represent our most advanced whitening solution yet.
Now we can help more people have the whiter, brighter smiles they deserve.” 3D White Whitestrips use the same enamel-safe whitening ingredient that dentists use, reaching below the enamel surface to remove teeth stains.
The Whitestrips are easy to apply, with the full treatment taking just 14 days and resulting in noticeably whiter teeth.
The European launch of 3D White Whitestrips was announced at an exclusive 3D White Smile Event for fans and media held in partnership with Shakira in Barcelona on Saturday May 9th.
Make-up artist Caroline Barnes helped guests make the most of their beautiful smiles with make-up tutorials and expert tips.
Tammy Tibbetts, philanthropist and founder of She’s the First, spoke about the importance of doing good as a multi-dimensional woman and her experience of uplifting entire communities by supporting education for women and girls.
Celebrity dentist Dr Nancy Rosen gave guests the opportunity to be amongst the first in Europe to try 3D White Whitestrips for themselves during her expert masterclass.
3D White Whitestrips will be distributed in Europe by Henry Schein, the world’s largest provider of health care products and services to office-based dental professionals.