There was a time in the early days of mass produced synthesizer technology that each performer had to create their own keyboard sounds.
Before Bowie, Moroder, Kraftwerk or The Cars created the sonic palate that synthesizer companies then prepackaged with preprogrammed “patches” to produce the far less exciting keyboards of the late 1980s and beyond, each electronic release was a creative revelation, with a sound no one had heard before.
It is this spirit of early electronic innovation that is embodied in South Korean solo artist BoA’s new single “Kiss My Lips,” released on Tuesday.
The single, which is also the title track of BoA’s new 12-song album, has a synth sound that recalls both UK electro acts like New Order and Pet Shop Boys and US funk acts like Parliament or Zapp.
The latter act is recalled strongly in “Kiss My Lips” with the tasteful use of the vocoder, an electronic way to synthesize the human voice favored by Grammy-winning French robotic dance duo Daft Punk.
And speaking of voices, BoA also shines on “Kiss My Lips” offering the kind of powerfully sultry performance fans have come to expect from the 28-year-old singer.
And though her performance clearly references more recent dance divas like Mariah Carey or Britney Spears, there is nothing happening melodically in her voice that wouldn’t be right at hope in an electro song from 1978.
As a clean, percussive electric guitar chugs along over the almost disco, yet satisfying electronic drum loop, BoA delivers only what the song needs.
That kind of respect for the music that is accompanying her performance will never go out of fashion.
Watch the music video for the title track off of the new BoA album “Kiss My Lips” RIGHT HERE