Playboy introduced a brand new mobile app, Playboy NOW, a new, non-nude mobile app to their digital strategy.
The free app can be found in the Google Play store and in the iTunes App store.
Playboy Now will provide up-to-the-minute lifestyle content and allow users to engage with the world of Playboy.
Playboy NOW includes “articles on how ‘Bad Blood”‘is Taylor Swift’s most badass (and hottest) music video yet, President Barack Obama’s entrance into the Twittersphere, a compilation of the best celebrity Twitter reactions to the “Mad Men” series finale, a list of top skivvies that will upgrade any underwear drawer, and a visual guide to every Street Fighter alliance and rivalry,” reads their press release.
“Videos highlighting this month in Playboy history, Gamer Next Door Amelia Talon getting virtual with Unreal Engine at GDC 2015 and 2015 Playmate of the Year Dani Mathers turning it up; Galleries with exclusive images of Playmates at last week’s Bar Fifty Three opening party and 50 throwback shots of Playmates from the 1950s.” “The strong acceptance of Playboy’s brand position in digital, as exemplified by the high levels of engagement on Playboy.com, Playmates.com and all of our social media channels, is a clear indication that our digital strategy is working,” Scott Flanders, CEO of Playboy Enterprises said in a statement.
“We’ve devoted considerable time and resources to create a unique, smart and provocative experience on our mobile-optimized websites, which users and advertisers are both enjoying and which the Playboy NOW app brilliantly reflects.” Playboy NOW also launched “The Daily,” a daily briefing on the top five things users need to know as selected by the editors of Playboy.com.
For example, “1) East Jesus is the Last Hippie Haven in America, 2) What ‘8 Minutes’ Got Wrong About Sex Workers, 3) We Drank the World’s 5 Weirdest Beers, 4) Spare Parts from the Playboy Garage: Porsche 911 and 5) YouTuber Lauren Francesca Shows Us All Her Personalities” are found on the App today.
“Playboy NOW is a one-stop-shop for the busy man who wants to be entertained, informed, amused and seduced.
The app has a mix of original content, as well as specially curated content from Playboy.com, creating additional touch-points for our loyal users who are interested in immersing themselves in Playboy and generating compelling, integrated opportunities for advertisers to harness,” said Cory Jones, Senior Vice President, Digital Content, Playboy Enterprises.
In August 2014, Playboy.com was relaunched as a men’s general interest, safe-for-work site.
In addition to Playboy.com and Playmates.com, Playboy has 28 million users across social media, which includes: Facebook, Twitter, Instagram and YouTube.