New Balance 1300JP Gets Re-Released; ‘Costs More Than Any Running Shoe You’ve Ever Owned’


New Balance 1300JP Gets Re-Released; 'Costs More Than Any Running Shoe You've Ever Owned'
New Balance 1300JP Gets Re-Released; 'Costs More Than Any Running Shoe You've Ever Owned'

New Balance re-releases the 1300JP; a sneaker that has been called the “very best running shoe ever made.” The sneaker first launched in 1985, and was introduced in a controversial ad that states “mortgage the house.” This stemmed from the sneaker’s $130 price tag, which back then “costs more than any running shoe you’ve probably ever owned,” New Balance said.

According to Sole Collector , “the sneaker earned a cult following in Japan, with demand eventually leading to a re-issue in 1995 known as the New Balance 1300JP.” Patrick Judabong, founder of ThoseNBs.com, states that “Japan was an early adopter of New Balance,” adding “they recognize fine craftsmanship.” Snce 1995, the plan was for the sneaker to be re-released every five years.

And like clockwork, New Balance will drop the 1300JP this weekend, and will be closely similar to the 1985 original.

However, it wasn’t an easy task to bring back the iconic shoe, according to New Balance’s strategic business unit manager for lifestyle product, Steve Gardner.

“It’s an incredible challenge because of the amount of finesse that goes into this product,” he said.

“There are a lot of nuances that we really work at.” Shinichi Kubota, New Balance’s general manager for global lifestyle, who was part of the team that brought back the first 1300JP re-issue in 1995 shared  how it all started.

“At the time, we could connect [with] many people who worked on the original 1985 New Balance 1300,” he said.  “I talked with the original designer, developer, product manager, and other people to get feedback and ideas about when they originally worked on the style.” Kubota also added that a pair of the original sneakers from the 80’s could be seen in “auctions for over $1,000.” According to Pursuitist , 20 of the “Japanese-designed (but still U.S.-made) reproduction” sneakers will be available at J.Crew’s Liquor Store, 235 West Broadway at White Street, with a price tag of $300.

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