Michael Jackson Estate Partners With ABG To Expand The Brand Of The King Of Pop

Michael Jackson Estate Partners With ABG To Expand The Brand Of The King Of Pop
Michael Jackson Estate Partners With ABG To Expand The Brand Of The King Of Pop

  Michael Jackson’s net worth continues to rise.

The estate of the late Michael Jackson announced they will partner with Authentic Brands Group to expand the Michael Jackson brand globally.

“We are truly honored to welcome the King of Pop to Authentic Brands Group,” said Jamie Salter, Chairman and CEO, ABG.

“Michael Jackson joins ABG’s star-studded roster that includes Muhammad Ali, Elvis Presley, and Marilyn Monroe.

We are excited to tap into the essence of this innovator and amplify the DNA of this legendary entertainer.”  ABG owns the global portfolio of iconic fashion, sports, celebrity, media and entertainment brands like Marilyn Monroe, Mini Marilyn, Muhammad Ali, Elvis Presley, and Prince.

ABG will provide global representation for Michael Jackson, pursuing new licensing and retail partnerships working with the Estate to broaden the brand’s reach across key markets around the world.

Michael Jackson was a musical and creative genius.  He personified innovation and he has revolutionized so many aspects of his art, from electrifying live performances to groundbreaking use of video.

Michael Jackson launched a new era of creativity in live stage performances that continues to influence today’s top artists in hip hop, contemporary R&B, pop, and rock and roll.  “We are thrilled to be working with ABG on the continued development of the Michael Jackson brand,” said John Branca and John McClain, Co-Executors of the Estate of Michael Jackson.

“With a proven track record in transforming icons into global entities, we are confident that ABG will help us take the Michael Jackson brand to the next level.” “As a visionary solo artist, Michael Jackson redefined the art of entertainment,” said Nick Woodhouse, President and CMO, ABG.

“We have great things in-store for the brand and will take a page out of ABG’s Celebrity, Media, and Entertainment playbook to build global strategic partnerships that will extend Michael Jackson’s tremendous legacy.” ABG enhances its celebrity, media, and entertainment portfolio through strategic alliances with leading global brands.

ABG will take a similar approach working with the Estate on the Michael Jackson brand, focusing on endorsement partnerships and developing key categories to deliver products that are unexpected, bold, and innovative.

The Estate of Michael Jackson, co-owner of Sony/ATV Music Publishing, has produced a growing list of artistically exceptional and enormously successful ventures, the first of which, “Michael Jackson’s This is It” became the highest grossing music documentary of all time.

A history making touring show produced with Cirque du Soleil, Michael Jackson THE IMMORTAL World Tour, played 4 continents, 157 cities, was seen by 3.7 million fans and became the #8 top grossing tour of all time.      

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