The release of the “Mad Max: Fury Road” blu ray disc must really be a wise decision for Warner as it clinched the top spot in the national home video sales.
Still on its first week in stores, the fourth film in the post-apocalyptic franchise of “Mad Max” did not only enjoy the number one spot in Nielsen’s dedicated blu ray disc sales since it also got the same rating in its overall disc sales charts the week ending Sept. 6, according to Variety .
The film, which recorded a domestic box office gross of more than $153 million, displaced “The Walking Dead: Season 5” and “Home.”
“‘Fury Road’ bumped Anchor Bay’s ‘The Walking Dead: Season 5’ down to No. 3, while Dreamworks Animation’s ‘Home,’ distributed by 20th Century Fox, popped back up to No. 2 after falling from No. 1 to No. 3 the prior week,” the report disclosed.
The report further revealed that of the total unit sales of “Mad Max: Fury Road,” 56% was accounted for the blu ray disc’s performance, and its success was truly overwhelming “as the title outsold second-ranked ‘Home’ by a margin of nearly 10 to 1.”
The other videos that made it to the top 10 of the Nielsen VideoScan First Alert chart were “PAW Patrol: Meet Everest,” “Aloha,” “Texas Rising,” “Descendants,” “Insurgent,” “Castle: The Complete Seventh Season” and “Hot Pursuit.”
In the meantime, Pocket-lint reported that the “Mad Max: Fury Road” director George Miller maximized the availability of DSLR cameras and iPhone in filming the highly-acclaimed project despite his desire to use drones.
In an interview with the site and other writers in London to celebrate the release of the film’s blu ray disc on Monday, the director noted that “I wanted to use drones, but they weren’t quite legal at that point – in terms of insurance.”
He narrated that instead of drones, the team utilized Canon DSLR cameras “to ensure that nothing was missed during the stunt-heavy driving sequences.”
“There were a lot of cameras because we didn’t know which cameras would be damaged,” he confessed. “We shot an enormous amount of footage.”
He continued by saying, “The principal cameras were basically three cameras, but the extra little cameras often gave us a moment to help us bridge the cut.”
It is expected that the sales of “Mad Max: Fury Road” blu ray disc will continue to rise in the coming weeks.