Welcome to “K-Pop Through the Eyes of Industry Leaders.” It’s an ongoing KPopStarz series where we talk to leaders in several Korean industries, including education, fashion, entertainment, technology, tourism, e-commerce, and more.
It’s no secret that the Korean Wave, or Hallyu , is giving Korea more of a spot on the world stage.
With that wave continuing to spread, KPopStarz wants to talk to the people leading that charge about how they see Korean pop culture having an influence on their work both inside and beyond Korea’s borders.
This week we chatted with KoreanFashionista , a Korea-based e-commerce fashion company that sells Korean-inspired apparel worldwide.
Read on to learn about a few new trends, which group they’d love to help style, and which K-pop star’s hairstyle is the most coveted among fans.
KPopStarz: Please tell me a little bit about what KoreanFashionista does.
KoreanFashionista: Our company offers a wide selection of quality clothing, bags, shoes, and accessories at affordable prices.
We provide the latest Korean fashion trends to our international customers.
KPS: What are some of your biggest inspirations when curating new collections for KoreanFashionista? KF: We find inspiration from everywhere! The street style in Seoul, runway shows at fashion week, Korean dramas and music, etc.
KPS: KoreanFashionista has such a sleek, clean design and it is very easy for people to use and find new fashions.
How important is it for you to make sure customers have an easy and pleasant online shopping experience? KF: Our website is regularly updated with the latest clothing from Korea.
We try to keep our website simple and easy to navigate so that our customers can easily search through our products.
KPS: How important is K-pop in inspiring and determining new trends in the fashion world? KF: K-pop plays an important role to the fashion industry because it is popular all over the world! It introduces new fashion trends through music.
KPS: As K-pop has become more and more popular, have you noticed that more fans want to dress like their favorite idols? Does KoreanFashionista try to accommodate those fans? KF: Yes, we have noticed that a lot of people like to dress like their favorite idols.
That’s why we offer clothing similar to the styles worn by K-pop stars.
KPS: I notice KoreanFashionista has wigs, some of which are meant to look like K-pop-style hair.
Are these a popular item? How did you decide to start selling these? KF: Yes, our wigs are very popular, especially the Hyuna Short Blonde Hair Wig.
We started selling wigs because we thought it was a good way to try out a new hairstyle without having to change your current hair.
KPS: K-pop is also becoming more popular around the world.
Have you noticed that you have more shoppers from other countries coming to KoreanFashionista for clothes and accessories that their favorite stars would wear? KF: Yes, we have customers from all over the world – the U.S., Canada, UK, France, Australia, China, etc.
KPS: What are some of the biggest trends right now that K-pop has helped to start? What do you think we can look forward to in the next few months? KF: Crop tops and high-waisted pants are becoming a popular trend these days.
IN the next few months, you can expect to see a lot of bold colors and denims for the summer.
KPS: If you could choose one group or artist to style for an upcoming video or photo shoot, which group or artist would it be? What kind of look would you want them to have? KF: We would choose SM Entertainment’s newest girl group, Red Velvet! We like their fun and youthful look in their latest music video.
We have many clothes at KoreanFashionista that we think are suitable for their image.