Google Phone Project Ara: Modular Build It Yourself Phone Inspired By Phonebloks To Hit Stores With A $50 Price Tag


Google Project Ara gets a release date from its creators and a price tag starting with 50 dollars for the base phone as the phone is set for a release early 2015.

For 50 bucks you’d only get a bare bones Project Ara endoskeleton and not even a display and have to add and buy more parts to complete the build-it-yourself next generation phone.

After a year of preparation, Google now meets a competitor with the modular phone design after reports  suggest that a new Finnish company called Vsenn has recently announced that would give phone users a chance to build their own, as reported by Pocket-Lint.

No further statements from the company as of press time has been released but it is expected to have the same concept as Project Ara.

The modular phone design was taken from a concept of “Phonebloks” conceptualized by Dave Hakkens who begged phone companies to create a phone wherein users will have the freedom to choose what features they want for their phones.

“Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones.

To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it,” Motorola said on their website blog.

With a display screen at front, the backside has a number of hardware outlets wherein you can customize how your phone can perform.

Motorola said, “The design for Project Ara consists of what we call an endoskeleton (endo) and modules.

The endo is the structural frame that holds all the modules in place.

A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter–or something not yet thought of!” The video put up by Hakkens has been posted online for over a year and after the video has gone viral in social networking sites.

Motorola and Google took the initiative to turn this brilliant idea into reality by creating this project.

“We’ve been working on Project Ara for over a year.

Recently, we met Dave Hakkens, the creator of Phonebloks.

Turns out we share a common vision: to develop a phone platform that is modular, open, customizable, and made for the entire world,” as reported from the blogsite .

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