Demi Lovato Moves Beyond Number One Singles and TV Shows; Demi Lovato Miley Cyrus Feud Stalled As X-Factor Mentor Reps N.Y.C. New York Color Signs Worldwide

Demi Lovato isn’t worried about that Miley Cyrus feud.

Lovato isn’t worried about Kathy Griffin either.

Demi Lovato ‘s new album is hot.

Demi Lovato just announced a world tour on top of her Neon Lights Tour and now the former X-Factor mentor and multi-platinum selling recording artist is teaming with Coty Inc.

Demi Lovato is joining N.Y.C.

New York Color as its first-ever Global Brand Ambassador.

“I’m really excited to be partnering with N.Y.C.

New York Color,” said Demi Lovato in a statement.

“Their products make playing with different looks and trends fun, easy and affordable by all!” Platinum-selling recording artist Demi Lovato has a fan base that includes over 24 million die-hard Twitter followers and 36 million fans on Facebook.

Demi Lovato’s latest album, Demi, hit #1 on iTunes in over 50 countries around the world.  “Heart Attack,” the lead single, earned Platinum status just ten weeks after its launch.  Demi just announced that she is headed out on the road for a world tour.

The singer and TV star recently wrapped her first headlining and sold-out Neon Lights Tour.

Neon Lights was named after Lovato’s platinum single and Top 5 radio hit off her album, Demi.  Lovato recently returned to television as a judge and mentor on “The X-Factor.

She also starred in Fox’s hit series “Glee.”  Lovato also wrote a book, “Staying Strong: 365 Days a Year,” which became a New York Times best-seller.

The multi-talented performer will be featured in global marketing and social media campaigns to support N.Y.C.

New York Color cosmetics and nail enamel lines.  Lovato will appear in her first N.Y.C.

New York Color advertising campaign at the start of 2015.

Johanna Businelli, Chief Marketing Officer, Color Cosmetics, Coty Inc.

said “We are thrilled to welcome the talented Demi Lovato into the N.Y.C.

New York Color family.

Demi’s youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C.

New York Color on a global scale.

Her impressive social influence will also help us to further engage with a new generation and Demi’s fans.  Demi’s accessibility and willingness to play with color and fashion trends embodies the spirit of N.Y.C.

New York Color.” Lovato is an outspoken advocate for young people everywhere.  She has become a role model by talking openly about her personal experiences and speaking out against bullying among other issues.  She serves as an official Ambassador for We Day and the organization Free The Children.

She has recently launched The Lovato Treatment Scholarship Program, which helps people struggling with mental health and/or addiction issues cover the cost of treatment.

Lovato will represent the full range of N.Y.C.

New York Color products, including eye shadow, mascara, lip color, face powders and nail polish.

As the face of N.Y.C.

New York Color, Demi Lovato will be featured in global multimedia campaigns including print, digital, in-store and social media platforms.

Coty is a leading global beauty company which includes such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.


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