Blake Lively closed her lifestyle website after its first year. The closure raised speculations that the Preserve founder might have gotten overwhelmed by stiff competition from other celebrity entrepreneurs like Gwyneth Paltrow.
In her interview with Vogue , Blake Lively clarified why her website will be shutting down as she plans its re-launch. Preserve features fashion, recipes, artisan items and other lifestyle pieces curated by the “Gossip Girl” actress herself.
“I never thought I would be able to do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be,'” the 27-year-old admitted.
“[I know] people are just going to have a heyday with this [closure], [but] I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people.”
“I have that plan. And I’m so excited about it, and that’s what gave me the courage to do this,” she added.
Blake Lively also talked about how her website was criticized a lot, which she says has a lot to do with Preserve being launched too early.
“We launched the site before it was ready,” she confessed.
“It never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way. Our goal has always been to touch millennials through storytelling, and the idea is to create a shoppable lifestyle.”
“We’ve focused in so much that it’s actually very simple, it’s very clean, it’s very direct,” she explained.
The blond stunner remains positive that Preserve will return bigger and better.
“The only time I’ve ever done something and felt real reward is when I’ve done something that’s incredibly risky,” Blake Lively said.
“Without great risks, it’s impossible to have huge success. This feels like something I really have to do.”
Prior to Preserve going offline indefinitely, Blake Lively’s website has long been compared to lifestyle brands and e-commerce ventures of other actresses. One is Gwyneth Paltrow’s GOOP, and the Oscar-winning actress explained in an interview with TIME that the comparisons between their sites, as well as Jessica Alba’s Honest Company and Reese Witherspoon’s Draper James, are all unnecessary.
“I’m fascinated how the media in particular are so confounded by entrepreneurial women doing something outside of their box,” Gwyneth Paltrow said.
“People are grasping at straws to tie us together and I get it, because it makes a good story, but I’m slightly offended by this sort of generalization that happens with myself and Jessica and Reese and Blake.”