The Asian American Heritage Festival is coming to the NJ Expo and Convention Center in Edison, N.J.
on May 31st 2015.
The event marks the celebration of the Asian American Heritage month of May in the US.
Over 5000 people expected to attend Lifestyle event featuring every aspect of Asian American cultures under one roof.
The Asian American population segment is fastest growing, most affluent and best educated levels among all minority groups.
The Asian American Heritage Festival is being presented by Ultimate Media and Sony Entertainment Television Asia.
“Our goal was to create a unique experience for the members of the Asian American community, our corporate client and vendor partners,” Mamta Narula, CEO, Ultimate Media said in a statement.
“While there are several festivals and events targeted at individual segments of this vast community, for the first time, we are putting together an event of this scale and size that caters to the entire Asian American population.” The highlights of the Festival will include dance performances by top dance academies from the area; Audience interactions with prominent Bollywood celebrities Abhay Deol and Omi Vaidya; Over 20 corporate sponsors and 100 vendors showcasing their products and services; A focus on the real estate market featuring builders from India and the US, realtors, brokers and mortgage lenders.
The Asian Realtors Association of America (AREAA), the trade organization that promotes homeownership opportunities within the Asian American community, is one of the Festival’s sponsors; A wide range of food choices to go with free wine tasting by NJ’s very own Balic Winery; Free medical check-up by Robert Wood Johnson Hospital; An array of shopping options – Asian American clothing, jewelry, art and handicrafts.
“We have created a unique forum that combines the three things that appeals most to the Asian American population – entertainment, food and shopping,” said Ms.
“We have experienced an overwhelming response for the Festival as evidenced by the large number of corporate sponsors and vendors who have signed up, Sony Entertainment Television agreeing to be the grand media sponsor and the top dance schools agreeing to showcase their performances and acts.”