ASAP Rocky’s new album has initially been set to be released on a later date.
However, after an unexpected leak, the team behind the album decided to release it earlier than it was originally planned for.
As previously reported, a leak of the artist’s latest album named “At.Long.Last.ASAP,” that was allegedly unauthorized, surfaced on Monday.
This led to the whole team deciding to release the album early, specifically a week before it’s due date, to follow and hopefully catch up on the leak.
ASAP Rocky himself was the one who announced it to the public via his Twitter account.
“OFFICIAL ALBUM RELASE IN STORES AND ONLINE @ MIDNIGHT TONIGHT , THANX FOR LISTENING , HOPE YALH ENJOYED .
A$VP X LIFE X RIP YAMS,” the artist tweeted.
An official statement from Rocky’s label, RCA was released thereafter. “Due to the Memorial Day holiday, we shipped physical product early to the stores to ensure we were prepared for the June 2 release date,” said the statement, as published by ArtsBeat .
“In light of the album leak on Monday, we asked the stores to place the product on the shelves and we expedited all assets to the digital music providers to get the album up by midnight in support of the new release date.” Fans were thrilled to find out about the news, and have been downloading the album since it came out officially.
As known to the public, this is not the first time that an artist released his or her album prematurely because of online leaks.
Artists like Kendrick Lamar and Bjork have all previously used this tactic, which is also considered to be a rising trend in the digital music industry.
Lamar’s album, “To Pimp a Butterfly,” was released a week before its actual due date and Bjork’s “Vulnicura,” was out two months before its intended release.
Produced by Danger Mouse, the album features collaborations from different artists, including Kanye West, Lykke Li, Lil Wayne, FKA Twigs and others.