ASAP Rocky loses 100,000 followers on Instragram after turning his feed into a massive art piece.
MTV reports the rapper started posting cryptic images of “gray squares” around two weeks ago.
“What started as a steady stream of darkening gray squares turned into a giant digital collage intended to be viewed on a smartphone screen,” according to their report.
While the continuous posts of blank images resulted in an innovative way to debut the “Wild For The Night” rapper’s artwork, it also flooded his Instagram followers’ feeds with “nothing more than blank squares.” As a result, over 100,000 fans unfollowed ASAP Rocky’s account.
According to Complex , Rocky explained his “digital installation” came into fruition with the help of artist Robert Gallardo, a member of the musician’s internal art direction team called “AWGE.” The choice for exhibiting AWGE’s first major work on Instagram is “modern day fine art,” Gallardo explained.
While Gallardo spearheaded the art project, Kimi Selfridge a.k.a.
Tan Camera, who is also part of AWGE, contributed to the project my making photo collages.
“I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film,” Camera shared.
“Then [I] scanned them for Instagram.” In an interview with i-D , Camera revealed that she met Rocky at SXSW and then met up again in New York to discuss working together. “He really trusted me to do my thing, and brought me in from day one-something about my work paired with the way our energies naturally flow with e ach other,” Tan Camera said.
“He gave me freedom to do my thing in his really interesting, and well curated world,” she added.
“He was very unguarded, very trusting-he still is.” ASAP Rocky has just released his latest single “Electric Body,” which features Black ScHoolboy Q.
It will appear on his upcoming album “At.Long.Last.A$AP.”