Hugo Boss Fragrance has announced that “Allegiant” star Theo James will be the face of its new campaign, as Shailene Woodley’s co-star and once rumored boyfriend will join an elite company of hunks.
“I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign,” Theo James said in a statement .
“I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary.
This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance,” added “Allegiant” actor Theo James.
E! News said that the Hugo Boss Fragrance campaign ads featuring Shailene Woodley’s “Allegiant” co-star Theo James will be coming out in September.
“The ads will showcase the 30-year-old actor not only looking his best but (we imagine) smelling his finest as well,” it said.
“Looking at James, it’s really a no brainer as to why the lux men’s label landed on the hunk-he’s charming, suave, classically handsome and every inch the debonair dud the brand personifies.” “What’s more, he’s in pretty good company, joining the leagues of Hugo Boss fragrance alums like Gerard Butler, Orlando Bloom and Ryan Reynolds,” the article said.
“Allegiant” actor Theo James has seen his star rise in recent years with the huge box-office successes of “Divergent” and “Insurgent,” alongside Shailene Woodley.
The two have been once rumored to be dating, but the 30-year-old has been in a relationship with Ruth Kearney for a couple of years now.
Aside from being the face of Hugo Boss fragrance, Theo James and Shailene Woodley are set to start shooting for “Allegiant Part 1,” this summer.
The actor will also be seen in “The Secret Scripture” and “London Fields” with Johnny Depp.
In fact, he even had to decline the offer to do “Underworld: Next Generation” because of his busy schedule.